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Local businesses backing Meadowbank
Posted: 16th January 2018
Dorking businesses have been getting behind the new Meadowbank stadium in great number, signing sponsorship and advertising deals ready for when the ground opens to the public next month.
The new stadium will be home to the town’s senior football club, Dorking Wanderers, as well as providing a training venue for more than a thousand local youth players each week and a new headquarters for Surrey FA, attracting visitors daily from throughout Mole Valley and the county.
Dorking Wanderers Vice Chairman Jeremy Pain has been talking with businesses about the sponsorship opportunities offered by having a new stadium in the town centre. He says he’s been overwhelmed by the enthusiasm among businesses for the new ground.
“The new stadium is clearly good for everyone involved in local football, but businesses have also been quick to see the benefits. We’ve had a lot of interest throughout the season but since announcing the first game there, against Leatherhead, the demand to get involved has been enormous,” says Pain.
To date, Dorking Wanderers have signed major deals involving the stadium with local companies including developers of underused property Stonegate Homes, natural coconut drinks company Coco Fuzion, Station View Garage, kitchen specialists Lime Designs and Dorking Accident Repair Centre.
Speaking on signing up as principal Dorking Wanderers’ sponsors in the club’s biggest ever deal, Stonegate Homes’ founder Jeremy Hinds said, “As a locally based company we’ve been aware of the incredible progress Dorking Wanderers has been making, putting the town on the map. So when we knew there was an opportunity to support the club on the next part of its journey, moving into Meadowbank, we really wanted to be involved.”
“Meadowbank provides excellent profile not just for football but for everyone backing it. It’s a place where sport and business can work hand-in-hand to give the town a boost,” says Jeremy Pain of Dorking Wanderers.
“When so many towns put their football stadium out of town on an industrial estate, businesses in Dorking have been really enthused by the idea of having a stadium in the middle of a town. With the all-weather pitch and the clubhouse, it’s going to be a new destination for local people – not just football supporters, but parents, young people and local workers. So it’s a place where businesses know they can put themselves in front of potential customers seven days a week.”
Pain adds, “One of our new sponsors recently told me it’s the most exciting thing to happen to Dorking town centre in his lifetime.”
Alongside the new sponsors, litigation lawyers Selachii will continue to sponsor the first team shirts and long standing supporters of football in Dorking such as AR Stuart Roofing, FBR Taxis and Barkers Print will also be visible in the stadium.
“Some of those smaller local businesses have been involved for a very long time – giving us practical support as well as advertising. So I’m delighted they’ll be coming with us to Meadowbank where we’ll be able to offer them much more in return,” says Jeremy Pain.
As well as traditional sponsorship deals, Dorking Wanderers plans to work with local businesses in other ways, including hosting Business Breakfasts for sponsors in the clubhouse. To help manage the commercial interest in Meadowbank, the club has just appointed a new Partnerships Manager. Lisa Edwards was involved in negotiating the recent deal with Stonegate Homes and now joins Dorking Wanderers to build on the interest shown in the new stadium.
The first game at Meadowbank is the Mole Valley local derby with Leatherhead in the Bostik Premier Division on 27th February. Tickets for the game need to be bought n advance and are available now from the online ticket site here.